How to let domestic fine chemical industry take the express of the Internet?

The size of China's fine chemical industry market exceeded 5.5 trillion yuan in 2021, with a compound annual growth rate of 8%, ranking among the top in the world, according to the data. Behind the huge scale, there are many problems such as enterprise dispersion, low level of technology, low-end products, weak brand competitiveness and so on. These problems restrict the further development of the fine chemical industry in China.

China's 14th Five-Year Plan states: "We will accelerate the transformation and upgrading of key chemical and other enterprises, while giving full play to the advantages of massive data and abundant application scenarios, and promoting the deep integration of digital technology and the real economy." This points out the direction for the next step of ChemChina's digital development.

First, integrate domestic resources and give play to scale advantages

In China's fine chemical market, most of them are small, medium and micro enterprises. These enterprises are subject to many factors, such as scale, capital, technology, brand and so on. Their market competitiveness and anti-risk ability are limited, and they can only survive in the crack of international first-line brands.

In order to help the rise of domestic chemical brands and integrate domestic chemical resources, Kayin Chemical has established a domestic operation center in Jinan and vigorously integrated domestic chemical raw material suppliers. Relying on Kaine Chemical's online supply chain advantages and huge operation network, it helps domestic chemical manufacturers to realize complementary advantages and resource exchange, form scale synergy, and enhance market competitiveness.

Up to now, Kaine Chemical has developed in-depth cooperation with nearly 600 domestic manufacturers, covering many major industries such as coatings, adhesives, plastics, and daily chemicals.

Second, Internet transformation to improve operational efficiency

In China's fine chemical market, there are problems such as redundant intermediate links, low efficiency and high markup rate in the circulation connection between upstream and downstream products and demand. An Internet transformation is urgently needed to fully integrate all circulation links and make the upstream and downstream products efficiently connect with demand.

Relying on the Internet and digital technology, Kaine Chemical is committed to breaking the traditional channel mode of multi-level, low energy efficiency and high cost, and building a channel mode of efficient communication, sharing and decentralization between products and demand, so as to help the efficient operation of the domestic fine chemical market.

At the same time, in order to better conform to the trend of intelligent and portable operation, Kaine Chemical focuses on developing the "Kaine Smart Acquisition APP" integrating quotation and procurement, and launches the supply chain financial service" Kaine Finance Service ". Kaisei APP provides 100,000 + industrial additive products online supply "real-time quotation + quick sample finding + intelligent procurement + exclusive customer service" one-stop full-link service;

Supply chain financial service "Kaiyin Financial Services" is committed to solving the problems of upstream and downstream customers' purchasing loans, capital turnover difficulties and so on. It introduces high-quality financial institutions to provide customers with credit support of higher amount and longer term, so as to meet customers' diversified purchasing needs.

In the past, the procurement and sample finding of chemical raw materials required manual participation, limited by manpower, time and space, communication and other factors, which inevitably resulted in low efficiency. These tools and services eliminate redundant manual links, help customers one-click procurement, one-click sample finding, truly make chemical raw materials procurement to save money and worry.

Third, back to massive customers, strengthen brand exposure

The market competition in the 21st century is the competition between brands, so is the fine chemical industry. In the fine chemical market, there are no exceptions that have occupied a large number of market shares for a long time. China's fine chemical industry, as a rising star, is still in the awkward situation of "unknown" despite the continuous expansion of production scale. Many domestic manufacturers are struggling to survive in the cracks of first-line brands and are difficult to break through.

Therefore, if domestic fine chemical manufacturers want to enhance their market competitiveness and occupy more market shares, they need to establish brand thinking, build their own brand image and appeal, so as to tap more potential customers.

At present, Kaine Chemical has accumulated tens of thousands of downstream customers, covering many industries. Domestic fine chemical manufacturers settled in Kaine Chemical platform, on the one hand, can directly enjoy tens of thousands of flow exposure, products directly connected to downstream demand; On the other hand, the new media matrix of Kaine Chemical can help manufacturers to promote, strengthen brand exposure and enhance awareness.

Tighter market conditions are both challenges and opportunities. In the complex international situation and fierce market competition, domestic fine chemical brands only firmly grasp the main line of "quality", comply with the general trend of industrial Internet, strengthen their own brand construction, will be able to highlight the encirclement and occupy a place in the chemical market.